Online ad spending is projected to surpass print ad spending for the first time in U.S. history, according to many industry observers. It is estimated that online ad revenue will increase to $39 billion in sales this year, while print ad spedning will fall to about $34 billion.
This change was anticipated as it’s been a challenging decade for traditional print media, amidst the explosive rise of Google speciifically and online ad revenues in general. Ad spending giant P&G, recently announced that they were continuing their shift toward online spending and away from print media. Their CEO was quoted as saying, “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient.”
What does mean to the SMB market (Small and Medium Business)? It’s time to be thinking of, in fact embracing, online opportunities including your website, on page SEO, off page SEO, social media marketing and PPC, while reducing traditional print media and brick and mortar marketing. Online marketing opportunities should be the focus or your overall marketing strategy while traditional marketing including event marketing should be carefully scrutinized for declining return on investment.
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